As a Shipping Management-student at NTNU, I have gained a close insight of how digitalization can transform the maritime industry. Today, the combination of shipping and technology is reshaping how we manage logistics, optimise fleet operations, and enhance global trade efficiency. Digitalization is no longer just an option; it's a necessity for shipping companies aiming to stay competitive
The Race Against Time in Shipping
It is a common denominator that there is constant pressure to deliver goods efficiently and quickly in the shipping industry, which has made time the most valuable commodity. This pressure drives companies to seek faster, more efficient ways to operate, yet there's a gap between the pace of operations and the widespread adoption of digital solutions.
Challenges of Overcoming Traditional Practices
The shipping industry now faces a major challenge: lack of digital knowledge and reliance on traditional practices. Several leaders in the industry which have many years of experience under their belt, show reliance towards what they´re familiar with and show reluctance towards adapting to new technologies. The perception of learning new systems and breaking out of old habits is both risky - and time consuming.
Simplifying the Transition to Digital Platforms
It is therefore crucial to keep the onboarding process for digital platforms straightforward and accessible. By simplifying these processes, more people will engage digital tools and solutions, which will encourage the industry to embrace digitalization. By lowering the barriers to entry, companies can foster a culture of openness and adaptability, making it easier for employees to learn and incorporate innovative technologies into their daily routines. This will not only boost individual confidence, but will also evolve the shipping industry into a more digitally integrated sector.
As the digital wave continues to rise, the shipping industry must adapt to be able to navigate these changes successfully. For students like myself and future leaders in Shipping, understanding the use of digitalization is critical. By embracing these technologies, we will not only be prepared for future challenges, but we will also contribute to a more innovative and sustainable shipping industry.
